Why Bianco’s #WomenNeedMore campaign undermines women

I recently started seeing advertisements like the above picture for Bianco’s SS 17 campaign everywhere in Oslo and I find them appalling. Bianco, a Danish shoe brand, has dedicated the campaign to “women’s rights” with the hashtag #WomenNeedMore, claims that “Equal pay is not enough”. What do women need more of? The campaign film tells us, in a borderline propaganda fashion, that it costs more to be a woman (more expensive haircuts, clothes, etc. than men), so women should be fighting to get paid higher than men (rather than just equal to men). Angry women in high heels are depicted wrecking and demolishing things to […]

At the beginning

Hello! 🙂 This is my very first post, so let me quickly introduce myself and the blog to you. My name is Hong Phuc Ho Chung and I am 22 years old. I currently live in Oslo, Norway. In my blog, you will find glimpses into my thoughts and daily life, from adventures in Norway and art to fashion and travels abroad. Ultimately, I want this website to be a source of inspiration to anyone who seeks beauty in the world. Fashion has always been a great interest of mine. I like my outfits to be classic and elegant with a little edge. My style inspiration […]