About


Photo by Marco Acedevo Garcia

Reason For Beauty

Welcome! Reason for Beauty was founded in September 2016 as a source of inspiration ranging from travel and style to art and home. I hope to increase your appreciation for timeless elegance and style in art…and life!

Hong Phuc Ho Chung

I was born in Vietnam and grew up in Nottingham, England and California, USA. I got my B.S. in Biochemistry & Molecular Biology from UC Davis and currently live in Oslo, Norway! Having lived all over the world has introduced me to many different styles that greatly influence my own. With inspiration from classic movies starring Audrey Hepburn to TV shows like Gossip Girl, my style varies from polished and preppy like Blair Waldorf to edgy and chic like Serena van der Woodsen. I started Reason For Beauty as a place to write about things I love while offering inspiration for those who prefer timeless beauty amidst the seasonally mercurial world of today. One year later, my story is still being written and a new opportunity awaits as each day unfolds. Thank you for following along and for your continued support!

XOXO HONG PHUC