Hong Phuc Ho Chung

Hong Phuc founded Reason for Beauty in September 2016 as a source of inspiration dedicated to timeless elegance and style. Born in Vietnam, she has lived on two other continents: Europe and North America. She discovered her love of fashion in high school, when she first began watching the TV show Gossip Girl. Her style varies from polished and preppy like Blair Waldorf to edgy and chic like Serena van der Woodsen. Reason For Beauty allows Hong Phuc to offer inspiration for those who still admire beauty in the “fast fashion” world of today. Stay tuned for outfit inspirations, travel guides, and more!

With a degree in Biochemistry and a minor in Technology Management, Hong Phuc also considers herself a student of Objectivism, the philosophy of Ayn Rand. She shares this interest with the love of her life, Eirik, to whom she got married on 25 March, 2016. They currently live in Oslo, Norway.


Hong Phuc has worked as a model for various brands and designers, including:

  • DNV GL
  • TRX Training
  • Herbert Victoria